#DeathBeforeDecaf? Coffee’s unloved step-child gets a makeover

For many, caffeine is an essential component of every morning and without it they simply would not be able to function. Social media is populated by memes: “I’m sorry for what I said before I had my coffee,” “Coffee: Because Anger Management is Too Expensive,” and our favourite “The most dangerous drinking game is seeing how long I can go without coffee.”

One could even say that in 2019, a dependence on coffee has become a replacement for a personality. We wouldn’t say that of course, we have a pretty vested interest in your coffee addiction continuing!

But for some, anxiety or a caffeine intolerance have rendered caffeinated coffee off limits. So Decaf should be the logical alternative right? Wrong.

Decaffeinated coffee has a reputation amongst ‘coffee connoisseurs’ for being bland, burnt tasting, and essentially pointless. But this reputation is undeserved and a hangover from sub-par coffee production in the 70s and 80s. Craft Coffee is removing the stigma of decaf being ‘less good’ than its fully caffeinated sibling with the Marshalltown Decaf Blend.

Made for those who can’t handle caffeine, experience negative side-effects, or want a guilt-free late-night cuppa, Craft Coffee is revolutionising decaf. With its full dark chocolate aroma, hints of juicy stone fruit and creamy cocoa aftertaste, the premium Marshalltown blend sure ain’t your grandmas burnt decaf.